News & Features

THE MAUI JIM DIFFERENCE
What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business...

The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the colour, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks. With lens materials and colours for every condition, the view’s better from here!

Embrace Aloha
At Maui Jim, we are committed to turning every encounter into an enjoyable experience. Our customers are considered a deeply valued part of the ‘Ohana, and we want to feel like family from each initial interaction. As part of an effort to stay true to our Hawaiian roots, we promise that you will always be welcomed with a warm smile and directed to the help of a dedicated representative. This is the Spirit of Aloha—a lifestyle of the native Hawaiians that radiates charm, warmth, and sincerity of heart.

Proudly Independently Owned
What started out as a small company selling sunglasses off the beaches of Maui, slowly grew into the global eyewear entity as we know it today. Still independently owned, Maui Jim offers several services other companies simply cannot provide. From free shipping and returns to superior product repairs, we deliver a personal and consistent customer experience unique to the Maui Jim brand.

EYE HEALTH: THE IMPORTANCE OF PROTECTING YOUR EYES

UV PROTECTION
UV rays can lead to serious health issues including sunburn of the eyes, cataracts, macular degeneration and cancer. All Maui Jim lenses block 100% of all harmful UV rays, protecting your eyes from damage and long-term health risks. Sunglasses that do not provide UV protection can actually cause more damage because they shade the eye, allowing for more UV rays to hit the pupil.

SKIN CANCER
5% to 10% of skin cancer occurs around the eyes. Always wear quality, protective sunglasses when outdoors—even on overcast days. Our sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. The frames also play a role, so larger frames and wrap styles should be considered for outdoor activities.

EYE COMFORT & GLARE
The sun’s brightness and glare interferes with comfortable vision and the ability to see clearly, causes squinting, and your eyes to water. Eyestrain can also lead to headaches. All Maui Jim sunglasses are polarised and therefore eliminate 99.9% of glare. This also reduces the impact of the sun’s brightness and allows your eyes to stay relaxed. Without the need to squint and strain, you can avoid eye fatigue, excessive wrinkling around the eyes, and even headaches.

DARK ADAPTATION
Intense sunlight can hamper the eyes’ ability to adapt quickly to lower light levels. Think about when you’re outside in bright light and not wearing sunglasses, then go indoors where the light is much dimmer; you see spots for a while until your eyes adjust. By shielding your eyes from intense sunlight with our lenses, your eyes have a chance to gain faster adaptations when going from one extreme light condition to the next.

BLUE LIGHT PROTECTION
High-Energy Visible Radiation (HEV), also known as blue light, has lower energy rays than UV. However, recent research suggests they can penetrate the eye, and this has been associated with AMD (age-related macular degeneration). Our patented PolarizedPlus2® lens technology reduces HEV without removing the beautiful visible blues colours from the world around you.